Omar started his career at the BBC before moving into the branding and design business. Firstly working at Lambie-Nairn and he moved to Kemistry (www.kemistry.co.uk) in 2006, where he is now Managing Director.

He is an experienced brand professional and has worked on large and complex branding projects across the globe such as CBS (UK), NPO (Netherlands) NRK (Norway), NTN (Egypt), but also on corporate branding projects for Wines of Hungary and Nokia to name a few.

Besides working in branding, Omar and his partner have a winery in Somló, Hungary. Omar speaks five European languages.