Entry Guidelines
The CAP Awards is an exclusive competition for CTAM Europe members only.
As part of our mission to recognize outstanding achievement and creative excellence in European cable marketing, CTAM Europe invite operators, networks and content providers to submit their best and brightest marketing, advertising and promotional campaigns in hopes of winning the top accolade, the Gold Creative Award, in their category.
The following guidelines should answer most of your questions about the competition
1. ENTER
Complete the CAP Entry Form at www.ctamecap.com and submit it online.
2. ELIGIBILITY
Entrants must be CTAM Europe members. (If you or your company is not a CTAM Europe member, please visit www.ctameurope.com/BecomeMember to become one today.)
3. ENTRY DIVISIONS
There are two entry divisions:
a. Operators
b. Networks & Content Providers
4. ENTRY CATEGORIES
Entrants chose one category from four options for each campaign they submit:
5. SUBMISSION RULES
Brand Image & Positioning
Acquisition or Retention Marketing
Interactive Marketing (ie: online, digital media)
New Product or Service Launches
Entries must be current marketing and advertising materials, first used between 15 June 2008 and 15 July 2009.
- Please submit your Entry Form and campaign materials no later than 15 July 2009 (or 15 June for the Early Bird discount.) Any materials submitted after the deadline cannot be accepted for this year’s CAP competition.
- Each entry should be submitted in one category only. To avoid duplication, please include contact information (i.e., name of person submitting entry) on your Entry Form.
- Agencies may submit campaigns on behalf of their clients by using their clients’ CTAM Europe membership names and IDs.
6. PAYMENT
This year, in an effort to encourage more submissions, we are offering a special discount for more than 3 entries. Please refer to below chart for details.
| NON-DISCOUNTED OPTION Up to 3 entries | DISCOUNTED OPTION Above 3 entries |
EARLY BIRD ENTRY FEE Deadline 15 June 2009 | 100 EUR / Entry | 70 EUR / Entry |
REGULAR ENTRY FEE Deadline 15 July 2009 | 150 EUR / Entry | 120 EUR / Entry |
Note: Entries can only be uploaded after payment is completed online.
7. WHAT HAPPENS AFTER I SUBMIT MY ENTRY?
- All submitted materials will be judged and scored by the criteria developed by the CTAM Creative Awards Committee. (Please refer to the Entry Guidelines and Entry Form for details.)
- If your entry is chosen as a finalist, you will be notified via e-mail by mid-September 2009.
- All CAP winners will be announced on 24 September at CTAM Europe’s EuroSummit ‘09 in Lisbon, Portugal.
- Gold, Silver and Bronze Creative Awards will be distributed in both divisions, across all entry categories, totaling 24 awards.
8. PREPARING YOUR CREATIVE MATERIALS
a) Acceptable Media Formats (i.e., TV, radio, online, etc.):
- Video must be submitted in mpeg, awi or wmv files.
- Audio must be submitted in mp3 files.
- Print materials must be submitted in jpeg files.
- Web site, online and e-components must be submitted as URL links or as jpeg screen shots.
- File size can not exceed 30 MB.
Non-English entries must include a written translation and/or subtitles that include a headline translation and a short summary.
b) Campaigns
- Entrants may submit 3 different media samples per campaign. If you have more than 3 elements, please submit your 3 best examples. Submit only one version of each media type.
- All campaign materials should be submitted, as per the above media format requirements.
c) Collaterals & Premiums
Collaterals, premiums and other print materials should be submitted in jpeg files, as per the above media format requirements.
d) Online / Web Components
All online, Web site and e-components must be submitted either as URL links or as jpeg screen shots, as per the above media format requirements.
Questions?
In case of any questions regarding your submission, please write to us at creativeawards@ctameurope.com or call Audrey Hoffmann at + 36 1 475- 1242.
