WINNERS 2007 ENTRY EVALUATION ENTRY GUIDELINES ENTRY CATEGORIES JUDGES CONTACT CTAM EUROPE HOME
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Entry Evaluation

Entry Evaluation

A. How Are Entries Judged?

All Creative Awards entries are judged by cable’s finest marketing professionals. These judges are professionals at the Director level or higher, with at least five years of cable marketing experience or agency/media experience, and serve by invitation-only. Judges are drawn from 3 different areas:

  1. Cable Industry Professionals
  2. Creative & Advertising Agencies
  3. Cable Media Professionals


B. Judging criteria

Each Creative Awards entry is judged against a standard of excellence, rather than against the other entries. This is not a “best of” competition. Winning entries must meet or exceed a predetermined score, set by the CTAM Europe Creative Awards Committee. Entries are judged equally on:

  1. Objectives, Strategy, & Core Message - What objectives did you aim to accomplish? What was your basic strategic approach? What was the central message communicated?
  2. Target Group - Describe the campaign’s target group, why you chose this group, and how you focused your communication on it.
  3. Choice & Usage of Media - Which media did you use and why? How did the media relate to the target group, core message, and the brand/product/service/offer?
  4. The promoted Brand/Product/Service/Offer - Which brand/product/service/offer does the campaign promote? Why was it chosen? How does the approach reflect the brand/product/service/offer?
  5. Consistency - Do you feel this campaign is consistent with your core aims? Does it relate to previous relevant advertising heritage/activity?
  6. Creative Excellence - Which particular aspects of the campaign do you feel demonstrate creative excellence?
  7. Results - Provide a brief explanation of why you believe the campaign succeeded in achieving your objectives.


C. Scoring

There will be a scoring grid developed for the judges to evaluate all entries based on the judging criteria.

D. Awards

  1. If your entry is a finalist, you will be notified via e-mail by early- September.
  2. The winners will be announced 25 September, 2008 at the CTAME Creative Awards Ceremony during the CTAM Europe EuroSummit in Berlin.
  3. Bronze, Silver, and Gold CTAME Creative Awards will be given out in both divisions in all 4 entry categories (24 awards in all).
  4. Additional awards may be ordered for team members for 25 EUR per award. Regarding additional orders, please contact: creativeawards@ctameurope.com