Entry Categories

Choose one category from the following options for each campaign you submit.

All categories apply to both divisions:

a)Operators; and b) Networks & Content Providers.

1. Brand Image and Positioning: Consumer marketing communications designed to define, launch, build awareness or change perception of the corporate brand. May include marketing tactics developed to position a brand competitively in the marketplace, or to retain existing customers.

2. Acquisition or Retention Marketing: Consumer marketing communications designed to acquire new, upgrade current, and retain existing customers. Includes promotional offers and other activities designed to retain customers; campaigns that better position existing customers in the marketplace; and special promotions or reward programs created for loyal customers.

3. Interactive Marketing: Consumer marketing communications that promote corporate identity, products/services and customer acquisition/ retention in non-traditional ways through the use of new media tools, unique Web solutions (i.e., blogs), interactive/wireless platforms and other new media.

4. New Product or Service Launches: Consumer marketing communications designed to promote new products/services to prospects and current customers. Includes promotions for digital products/services such as DVR, HDTV, cable phone, On Demand, “the bundle,” or marketing for other new product or service innovations