Entry Categories

Entry categories apply to both divisions:

1. Operators
2. Networks & Content Providers

1. Brand Image & Positioning: Consumer marketing communications designed to define, launch, build awareness, or change perception of the corporate brand. May include marketing developed to position a brand competitively in the marketplace or to retain current customers.

2. Acquisition and Retention Marketing: Consumer marketing communications designed to acquire new, upgrade current, and retain existing customers. Includes activities for promotional offers to retain customers and campaigns designed to position existing customers on the market. Also includes special promotions/reward programs and launches of new programs (series) designed for loyal or new customers. 

3. Interactive Marketing: Consumer marketing communications tools that promote corporate identity, products & services, and customer acquisition & retention in a non-traditional way by using new media tools such as unique web solutions (blogs), interactive or wireless platforms, or other types of new media.

4. New Product or Service Launch Campaign: Consumer marketing communications designed to promote new products or services to current and potential customers. Includes promotions for advanced products, such as DVR, HDTV service, On Demand, cable phone or "the bundle", or marketing for any other new products or service features.