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Campaigns
OPERATORS
BRAND IMAGE & POSITIONING ACQUISITION OR RETENTION MARKETING INTERACTIVE MARKETING NEW PRODUCT OR SERVICE LAUNCHES CAMPAIGN
NETWORKS & CONTENT PROVIDERS
BRAND IMAGE & POSITIONING ACQUISITION OR RETENTION MARKETING INTERACTIVE MARKETING NEW PRODUCT OR SERVICE LAUNCHES CAMPAIGN


NETWORKS & CONTENT PROVIDERSNEW PRODUCT OR SERVICE LAUNCHES CAMPAIGN

New Product or Service Launch Campaign

Consumer marketing communications designed to promote new products or services to current and potential customers. Includes promotions for advanced products, such as DVR, HDTV service, On Demand, cable phone or "the bundle", or marketing for any other new products or service features.