Acquisition or Retention Campaign

Consumer marketing communications designed to acquire new, upgrade current, and retain existing customers. Includes activities for promotional offers to retain customers and campaigns designed to position existing customers on the market. Also includes special promotions/reward programs and launches of new programs (series) designed for loyal or new customers.

• Agency: Rapier Client: Virgin Media
  • Customer Marketing

• Rapier
  • Virgin Media "TV Liberation"

• UPC Austria GmbH
  • The good against the bad - Little Red Riding Hood
  • TV, internet & telephony, join from € 29.90 onwards!

• UPC Broadband
  • Pirates "Goal"
  • UPC Xmas Superpromo

• UPC Ireland
  • It\'s great when it all comes together

• UPC Poland Sp. z o.o.
  • "If only" - Romeo copy

• UPC Romanaia S.R.L.
  • 3Play special offer with printer

• Virgin Media/Rapier
  • Virgin Media "Truth, Lies & Broadband"